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Год: 2024

Уникальность: 89%

Содержание дипломной работы на тему «Central research question: What is the best quick and qualitative way for Company X to penetrate Armenian market in conditions of oversaturated waterproofing materials market on the territory of EAEU?»

TABLE OF CONTENT
PREFACE 3
EXECUTIVE SUMMARY 6
EXPLANATION OF TERMS 7
1. INTRODUCTION 8
2. PROJECT DESCRIPTION 8
3. OBJECTIVE OF THE ASSIGNMENT 9
PART I. ANALYSIS OF THE CURRENT SITUATION IN LLC «PSM-CETCO Rus» 10
4.1 THE MICROANALYSIS IN LLC «PSM-CETCO Rus» 10
4.1.1. Vision and mission of LLC «PSM-CETCO Rus» 10
4.1.2. Goals and objectives of LLC «PSM-CETCO Rus» 10
4.2. CUSTOMERS AND SUPPLIERS OF LLC «PSM-CETCO Rus» 11
4.3. PRODUCTION AND ASSETS OF LLC «PSM-CETCO Rus» 12
Table 1. LLC «PSM-CETCO Rus» production 13
4.4. ORGANIZATIONAL STRUCTURE OF LLC «PSM-CETCO Rus» 14
4.4.1. Departments of LLC «PSM-CETCO Rus» 14
4.5. LLC «PSM-CETCO Rus» s’ CURRENT MARKETING STRATEGY 14
4.6. ADVERTISING IN LLC «PSM-CETCO Rus» 16
4.7.RELATIVE MARKET SHARE POSITION OF LLC «PSM-CETCO Rus» AND ITS COMPETITORS 17
4.8.PERFORMANCE OF KEY COMPETITORS AND THEIR STRATEGIES 18
4.9. INFLUENCE OF MACRO FACTORS ON THE CONSTRUCTION MATERIALS MARKET 19
4.10.CONCLUSION: INTERNAL ANALYSIS 20
PART II. INTERNATIONAL STRATEGY FOR LLC «PSM-CETCO Rus» 21
5.1. MARKET ANALYSIS FOR LLC «PSM-CETCO Rus» IN ARMENIA IN 2014-2015: RELATIONSHIP BETWEEN RUSSIA AND ARMENIA 21
5.2. MACRO ANALYSIS: DEPEST 22
5.2.1.Demographic situation in Armenia at the moment 22
5.2.2.Economic situation in Armenia at the moment 22
5.2.3. Political situation in Armenia at the moment 23
5.2.4. Environmental situation in Armenia at the moment 24
5.2.5. Socio-cultural situation in Armenia at the moment 24
5.2.6. Technological situation in Armenia at the moment 25
5.3.MACRO ANALYSIS: MICHAEL PORTER’S FIVE FORCES MODEL 25
5.3.1. Competitors 25
5.3.2.Suppliers 26
5.3.3.Buyers 26
5.3.4.New Entrants 26
5.3.5.Substitutes 27
5.4. HRM OF LLC «PSM-CETCO Rus» 27
5.5. CSR OF LLC «PSM-CETCO Rus» 28
5.6. LAW PART FOR LLC «PSM-CETCO Rus» 29
5.7.FINANCIAL PART OF LLC «PSM-CETCO Rus» 29
5.7.1. Basic financial statements 29
5.7.2.Financial statements for the new entered market budgeted 2 years to come 30
5.8. SWOT — ANALYSIS FOR LLC «PSM-CETCO Rus» 31
5.9. SELECTION OF THE MOST APPROPRIATE STRATEGY FOR 32
LLC «PSM-CETCO Rus» TO ENTER THE ARMENIAN MARKET 32
5.9.1. Implementation of the strategy 32
5.9.2.Evaluation of the new strategy 33
5.10.CONCLUSION: INTERNATIONAL STRATEGY 33
CONCLUSION 33
RECOMMENDATION 35
BIBLIOGRAPHY 36
APPENDIX 38
STATEMENT OF APPROVAL 48