Эксперт

Сергей

Задать вопрос

Мы готовы помочь Вам.

Задание 1. Прочитайте текст и ответьте на вопросы.

  In the Guinness Book of Records, Richer Sounds warrants an entry for the highest sales per square foot of any retailer in the UK – 17,000 – for its store on London Bridge Walk in the City. Even taking an average across all 28 stores, Richer Sounds still clocks up 5,780 per square foot, ten times more than Marks and Spencer, six times the sales achieved by Sainsbury.

  It is profitable too. Sales are up and its operating margin has soared from 3.4 per cent in 1989 to almost thirteen per sent today. Last year Richer Sounds made profits of more than 3 m on sales of almost 48 m.

  Richer Sounds sells discounted hi-fi from tiny, basic shops with low overheads. Stock turnover is rapid and the company’s smallness gives it flexibility to take advantage of deals offered by manufacturers on end-of-line or surplus equipment.

  While leading multiples stock mainly the mass market, volume selling midi systems which became popular in the early 1980s, Richer Sounds sells only hi-fi separates such as tuners and amplifiers. It buys either end-of-line ranges which manufacturers are hoping to off-load before the next, cosmetically different model arrives from Japan, or small orders of current models which, perhaps because of poor stock management, the manufacturer is prepared to sell at a reduced price. Marketing is a key weapon. Richer Sounds advertises regularly in national newspapers and in alternative magazines such as Private Eye and Viz. Every month it produces up to 350,000 copies of a brochure pushing the latest offers.

  The shops are like walk-in warehouses. Outside, “bargain bins” tout special offers including audio cassettes for 59p. Inside, compact disc players, tuners and speakers from leading names such as Sony, Akai and Marantz are stacked from floor to ceiling.

  Good service is another priority. At Richer Sounds staff are trained not to be pushy. They all attend two training seminars a year at Richer’s country house in Yorkshire, where more attention is paid to following the correct administrative procedures.

  First-time hi-fi buyers get a call to check that they have plugged in the equipment correctly. Customers receipts include a free phone number they can dial if they have a problem. Richer’s own name and office number are supplied too.

  The emphasis is on fun. If it’s raining, customers are given a free umbrella. In summer they get a Chilly Willy (a type of ice lolly). Other seasonal gifts include mince pies at Christmas and hot-cross buns at Easter. “We don’t take ourselves seriously, but we do take our customers seriously”.

1) Why is Richer Sounds in the Guinness Book? He is for the highest sales per square foot of any retailer in the UK in the Guinness Book.

2) What does Richer Sounds sell? Richer Sounds sells discounted hi-fi from tiny, basic shops with low overheads

3) Why is this business profitable? Stock turnover is rapid and the company’s smallness gives it flexibility to take advantage of deals offered by manufacturers on end-of-line or surplus equipment.

4) How does Richer Sounds advertise its business? Richer Sounds advertises regularly in national newspapers and in alternative magazines such as Private Eye and Viz.

5) What are the shops like? The shops are like walk-in warehouses.

6) What information do customers receipts include? Customers receipts include a free phone number they can dial if they have a problem.

7) Why are customers given gifts? Other seasonal gifts include mince pies at Christmas and hot-cross buns at Easter.

Задание 2. Найдите в тексте эквиваленты следующих слов и выражений:

гарантировать, розничный торговец, прибыльный, повышаться, оборот, преимущество, рекламировать, товарный склад, кассовый чек, поставлять.

to warrant, retailer, profitable, to rise, turnover, advantage, to advertise, warehouse, cash receipt, to supply.

Задание 3. Найдите в тексте слова, соответствующие данным определениям:

1) Someone who sells things to customers for their own use and not for selling

  to anyone else. A retailer.

2) An amount by which one thing is greater than the other. An advantage.

3) To rise rapidly or to a very high level. To achieve.

4) Money spent regularly to keep business running. Overheads.

5) The amount of business done in a particular period, measured in writing. A volume.

6) Additional to what is needed or used. A priority.

7) A written statement that one has received money or goods. A receipt.

Задание 4. Раскройте скобки, используя формы активного или страдательного залога:

1) The event was described in detail in his book.

2) My car was parked some distance from the front door of the house.

3) Sometimes mistakes are made. It’s inevitable.

4) It’s a serious problem. I don’t know how it can be solved.

5) I can’t find my hat. Somebody must have taken it by mistake.

6) Everybody was impressed greatly by his speech.

7) Everybody was listened to the lecture attentively.

Задание 5. Прочитайте приведённый ниже текст. Преобразуйте слова, напечатанные заглавными буквами после пропусков, обозначенных номерами 1–6 так, чтобы они грамматически и лексически соответствовали содержанию текста.

Climate change affects everyone

Our lives are connected to the climate. A warming climate will bring changes that can affect our water supplies, agriculture, power and transportation systems, the NATURAL environment, and even our own health and safety.

SCIENTISTS say that some changes to the climate are unavoidable.

Carbon dioxide can stay in the atmosphere for NEARLTY a century, so Earth will continue to warm in the coming decades. The warmer it gets, the greater the risk for more severe changes to the climate and Earth’s system.

Although it’s difficult to predict the exact impacts of climate change, what’s clear is that the climate we are accustomed to, is no longer a RELIABLE guide for what to expect in the future.

We can reduce the risks we will face from climate change. By making choices that reduce greenhouse gas POLLUTION, and preparing for the changes that are already underway, we can reduce risks from climate change.

Our DECISION today will shape the world our children and grandchildren will live in.