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Задание 1. Прочитайте текст и ответьте на вопросы.

Patagonia takes pains to explain its products’ earth-friendliness and show customers the big picture. For example, in the mid-1990s, Patagonia began using organically-grown cotton exclusively. In addition to highlighting the organic merchandise in catalogs, essays explained why organically-produced products are environmentally preferable.

Patagonia’s advertising and company literature aim to educate. Instead of a catalog packed only with sales information, Patagonia’s catalog is more like National Geographic. Demonstrations in Patagonia’s retail stores engage customers with interactive displays of the earth’s process. Annual reports, pamphlets and other company literature explain new ideas in environmentalism.

And Patagonia was one of the first companies to discuss sustainability in paid media.

Patagonia realizes that customers sometimes doubt corporate environmental claims. To avoid consumer backlash, Patagonia publishes the results of its internal environmental assessment.

This report reviews all office, production and merchandising activities and uncovers opportunities to cut waste and reduce energy. Readers can see how Patagonia tries to conduct business in a socially responsible manner, from choosing long-lasting efficient light bulbs to providing on-site child care for employees’ children.

An annual Earth Tax Report invites customers to apply for grants for local projects. Participants are quick to apply and inform the company about environmental successes.

With powerful communication, meaningful corporate environmental progress and avenues for consumer activism, it is no wonder that even skeptics become ‘Patagonics’.

 

 

1) Did Patagonia begin using organically-grown cotton exclusively? Yes, it did.

2) In what ways does Patagonia make efforts to explain its products’ ‘earth-    friendliness’? Patagonia takes pains to explain its products’ earth-friendliness and show customers the big picture. For example, in the mid-1990s, Patagonia began using organically-grown cotton exclusively. In addition to highlighting the organic merchandise in catalogs, essays explained why organically-produced products are environmentally preferable.

3) What is the overall objective of Patagonia’s environmental education policy? Patagonia’s advertising and company literature aim to educate.

4) What kind of information can customers find in company literature? Annual reports, pamphlets and other company literature explain new ideas in environmentalism.

5) How does Patagonia engage customers in its retail stores? Patagonia’s retail stores engage customers with interactive displays of the earth’s process.

6) What does Patagonia’s report review? Patagonia realizes that customers sometimes doubt corporate environmental claims. To avoid consumer backlash, Patagonia publishes the results of its internal environmental assessment.

This report reviews all office, production and merchandising activities and uncovers opportunities to cut waste and reduce energy.

7) What makes skeptics become ‘Patagonics’? With powerful communication, meaningful corporate environmental progress and avenues for consumer activism, it is no wonder that even skeptics become ‘Patagonics’.

 

Задание 2. Найдите в тексте эквиваленты следующих слов и выражений:

товары, предпочтительный, реклама, устойчивость, открывать, вести дело, ответственный, служащий, обращаться, участник.

products, preferable, advertising, sustainability, to open, to conduct business, responsible, employee, handle, participant.

Задание 3. Найдите в тексте слова, соответствующие данным определениям:

1) someone who buys goods or services from a shop, company etc; a customer

2) a complete list of things that you can look at, buy or use; a catalogue

3) concerning or affecting the air, land or water on Earth earth-friendliness

4) to tell someone about something in a way that is clear or easy to understand; to explain

5) a strong negative reation by a number of people against recent events, especially against political or social developments; backlash

6) happening once a year; annual

7) someone who buys and uses products and services. A customer

 

Задание 4. Раскройте скобки, используя формы активного или страдательного залога:

  • A cinema is a place where films are shown.
  • When I stayed at the hotel I was always given the same room.
  • The date for her wedding was fixed.
  • Everyone who wants to work can find it.
  • When we got to the stadium, we found that the game had been cancelled.
  • My boss offered me a day off.
  • This country is known for its wealth and its opportunity for everybody to have a good life.

 

Задание 5. Прочитайте приведённый ниже текст. Преобразуйте слова, напечатанные заглавными буквами после пропусков, обозначенных номерами 1–6 так, чтобы они грамматически и лексически соответствовали содержанию текста.

Ray Douglas Bradbury is a US writer of fantasy, horror, science fiction and mystery. He is 1WIDELY considered to be one of the 20th century’s greatest and most popular writers of science fiction.

His works have been translated into more than 40 languages and have sold tens of millions of copies in different countries.

His 2 POPULARITY continues in the 21st century. During his long writing career, Bradbury has written almost 600 short stories, eleven novels, as well as 3 VARIOUS poems and plays.

He first became famous for his Martian Chronicles, a collection of short stories concerning colonization of the planet Mars. In it, Bradbury portrayed the strengths and 4WEAKNESS (WEAK) of human beings as they encountered a new world.

Bradbury won 5 UNCOUNTABLE literary awards, the most important of them coming from the National Institute of Arts and Letters.

Millions of science fiction readers all over the world are grateful to Ray Bradbury for his outstanding 6 ACHIEVEMENTS in the field of fantasy and science fiction.

 

Задание 6. Ознакомьтесь с резюме и напишите своё.

Curriculum Vitae

Name

Address

 

 

Telephone

 

Date of Birth

Natalya Viktorovna Ledeneva

84 Sovetskaya Street, village Kinel-Cherkassy, Samara Region, 446350, Russia

 

 

13 March 1984

Education/qualifications
2005-2008

 

1991-2002

 

2021 — present

Medical College

 

School №6

 

International Market Institute

Employment to date
2008-present

 

Skills

 

 

Interests

Administration of the village Kinel-Cherkassy

Familiar with a number of documents, driving licence

 

Cooking, reading

References
Alexey Ivanov

 

 

 

Administration of the village Kinel-Cherkassy

 

Director

 

Задание 7. Используя информацию, изложенную в Вашем резюме (задание 6), расскажите о себе.        

 

My name is Natalya Viktorovna Ledeneva. I live in Sovetskaya Street, 84, village Kinel-Cherkassy, Samara Region, in Russia. I was born on 13 March 1984. I finished school №6 in 2002 and in 2008 I graduated from Medical College.

Now I work in the administration of the village Kinel-Cherkassy. I am  familiar with a number of documents. I have a driving licence. I like cooking, reading

 

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