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Турагент

The travel agency business offers many attractions to people with experience in the tourist industry. Unlike most other retail businesses, there is no need for the storage and display of large quantities of merchandise. This means that the initial cost of setting up an agency is low in comparison with other retail businesses.

A good location is an important factor in the success of an agency, and so office space may be expensive. Another factor in success involves establishing a steady clientele. The best customer for a travel agent may be a corporation whose executives make a large number of business trips every year.

The retail travel agent sells all kinds of tourist products – transportation, accommodations, sightseeing and the like to the general public. The term “retail” distinguishes him from the tour operator or packager, who can be considered the manufacturer or wholesaler of the tourist industry.

A typical travel agency has a rack of colourful brochures that illustrate the delights offered by a wide variety of tours. The retail agencies may do some local advertising, although even in this case costs may be shared with tour packagers or transportation companies.

The agent offers the customer one-stop convenience. The traveller can make all the arrangements for his trip without having to go to separate places for his airplane seat, his hotel reservation, his rental car, and whatever else he may want for his trip.

The agent can serve the customer by keeping up with changing fares so that he can offer his customers the best bargains or by helping them to work out complicated fares. The agent must also keep up with changing government regulations for international travel – visa and health regulations, customs information, airport taxes – so that he can give the traveller accurate and reliable information. The agent must even be alert for possible political problems in the tourists destination countries. One of the primary necessities for recreational travellers is personal safety.

Туристическое агентство предлагает много развлечений людям с опытом работы в туристической индустрии. В отличие от большинства других предприятий розничной торговли, здесь нет необходимости хранить и демонстрировать большие количества товаров. Это означает, что первоначальная стоимость создания агентства невысока по сравнению с другими предприятиями розничной торговли.

Удачное расположение — важный фактор успеха агентства, поэтому офисные помещения могут быть дорогими. Еще один фактор успеха – наличие постоянных клиентов. Лучшим клиентом для турагента может быть корпорация, руководители которой ежегодно совершают большое количество деловых поездок.

Розничный турагент продает все виды туристических продуктов — транспорт, проживание, экскурсии и т. д. для широкой публики. Термин «розничная торговля» отличает его от туроператора или упаковщика, который может считаться производителем или оптовым продавцом туристической индустрии.

В типичном туристическом агентстве есть полка с красочными брошюрами, иллюстрирующими прелести самых разных туров. Розничные агентства могут размещать некоторую местную рекламу, хотя даже в этом случае расходы могут быть разделены с туроператорами или транспортными компаниями.

Агент предлагает клиентам универсальное удобство. Путешественник может все организовать для своей поездки, не отправляясь в отдельные места для места в самолете, бронирования отеля, арендованного автомобиля и всего остального, что он может пожелать в поездке.

Агент может обслуживать клиента, не отставая от изменения тарифов, чтобы предлагать своим клиентам самые выгодные цены, или помогая им разработать сложные тарифы. Агент также должен следить за изменяющимися государственными правилами для международных поездок — визовыми и медицинскими правилами, таможенной информацией, сборами аэропорта — чтобы он мог предоставить путешественнику точную и надежную информацию. Агент должен даже быть внимательным в отношении возможных политических проблем в странах назначения туристов. Одна из первоочередных задач путешественников-отдыхающих — это личная безопасность.

     2.Look through the text and find the English equivalents for:

розничный retail

товары merchandise

основать турагентство to set up a travel agency

хорошее расположение a good location

офисное пространство office space

постоянная клиентура steady clientele

оптовый поставщик       wholesaler

местная реклама local advertising

предлагать «пакет услуг» to offer tour packagers

заниматься организацией всего тура make all the arrangements

быть в курсе всех изменений to keep up with changings

выгодное приобретение the best bargain

достоверная информация reliable information

быть настороже be alert

      3.Answer the questions to the text.

1. How does retail travel business differ from other kinds of businesses? Unlike most other retail businesses, there is no need for the storage and display of large quantities of merchandise.
2. What factors are important for the success of a travel agency? A good location is an important factor in the success of an agency, and so office space may be expensive. Another factor in success involves establishing a steady clientele. The best customer for a travel agent may be a corporation whose executives make a large number of business trips every year.
3. What kind of services does a travel agency offer? A typical travel agency has a rack of colourful brochures that illustrate the delights offered by a wide variety of tours.
4. In what way is a travel agent different from a tour operator? The term “retail” distinguishes him from the tour operator or packager, who can be considered the manufacturer or wholesaler of the tourist industry.
5. What kind of advertising does a travel agency do? The retail agencies may do some local advertising, although even in this case costs may be shared with tour packagers or transportation companies.
6. What is “one-stop convenience”? The traveller can make all the arrangements for his trip without having to go to separate places for his airplane seat, his hotel reservation, his rental car, and whatever else he may want for his trip.
7. What do customers expect from travel agents? The agent must also keep up with changing government regulations for international travel – visa and health regulations, customs information, airport taxes – so that he can give the traveller accurate and reliable information. The agent must even be alert for possible political problems in the tourists destination countries. One of the primary necessities for recreational travellers is personal safety.
8. Sum up what you have learned about:
9. a) important factors for success in travel business; A good location is an important factor in the success of an agency, and so office space may be expensive. Another factor in success involves establishing a steady clientele. The best customer for a travel agent may be a corporation whose executives make a large number of business trips every year.
10. b) the difference between travel agents and tour operators; The term “retail” distinguishes him from the tour operator or packager, who can be considered the manufacturer or wholesaler of the tourist industry.
11. c) advertising policy of travel agencies; A typical travel agency has a rack of colourful brochures that illustrate the delights offered by a wide variety of tours. The retail agencies may do some local advertising, although even in this case costs may be shared with tour packagers or transportation companies.
12. d) how travel agents must serve customers. The agent can serve the customer by keeping up with changing fares so that he can offer his customers the best bargains or by helping them to work out complicated fares. The agent must also keep up with changing government regulations for international travel – visa and health regulations, customs information, airport taxes – so that he can give the traveller accurate and reliable information. The agent must even be alert for possible political problems in the tourists destination countries. One of the primary necessities for recreational travellers is personal safety.
13. Think and answer:
14. Why is travel agency business attractive to very many people? Travel agency offers many possibilities for people to have a rest.
15. Are there many people in this business? Why? Or Why not? I think that there are many people in this business, because many people want to rest.
16. What qualities are needed for those who want to work as a travel agent? As a Travel Agent, you should be passionate about seeing the world and helping others do the same. This role involves planning holidays, suggesting travel destinations, maintaining client files, and managing large-scale events. In this position, your ultimate goal will be to keep our clients satisfied and loyal for future services.
17. Is travel agent business in Russia similar to that in other countries? Give examples. I think that travel agent business in Russia are not similar to that in other countries. I think that travel agents in Europe are more polite than in Russia.
18. Is this business well developed in Russia? I think that this business is not well developed in Russia.
19. Does it have good prospects for further development? Give your reasons. I think that it has good prospects for further development, because many people have money and want to have a rest.
20. Would you like to be a travel agent? Why (not)? I would like to be a travel agent because I like working with people and I want people to relax more.
21. Say it in English:

Турагентства являются неотъемлемой частью туристического бизнеса. Это те «розничные точки», где клиенты могут получить все виды туристических услуг в одной месте. Это удобство и определяет популярность этого вида бизнеса. Для успешной работы турагентства существенными являются такие факторы, как его месторасположение, наличие постоянной клиентуры и правильные методы рекламной кампании. Еще одним важным звеном в работе турагентства является их взаимодействие с транспортными компаниями. Особенно авиалиниями.

Travel agencies are an integral part of the tourism business. These are the “retail outlets” where customers can get all kinds of travel services in one place. This convenience determines the popularity of this type of business. For the successful operation of a travel agency, factors such as its location, the presence of a regular clientele and the correct advertising campaign methods are essential. Another important link in the work of a travel agency is their interaction with transport companies. Especially by airlines.