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THE COMPANY

The company reinvented the personal computer with the Macintosh in 1980s. Apple has the highest brand loyalty of any computer manufacturer. It operates more than 250 retail stores. This company has informal culture.

HISTORY

The history of Apple started in Cupertino, California, on 1st April, 1976. On 23d October, 2001 the company introduced the iPod digital music player. Since it was formed 1976, it employed over 75 000 people worldwide.

RECENT EVENTS

Recently Apple has been ranked first as most admired company overall in Fortune survey. People in survey by CoolBrands have recently voted the iPhone as world’s coolest brand. On 28th September, 2009 downloads from App Store surpasses 2 billion.

WHAT IS DOING NOW

The company is currently experiencing the greatest expansion in its history. Now Apple is focusing on its software more than ever. At time of writing the company is offering students a free iPod Touch with the purchase of a MacBook.

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