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Задание № 1

1. I’m just phoning to make sure about an appointment date.
2. When spelling something on the telephone one should make pauses/pause between pronounced letters or numbers.
3. Being in a great hurry of making an excuse he nearly forgot to give his name.
4. I always make notes of my appointments so that I could look them up in my diary.
5. I’m really sorry about wasting your time and your waiting for too long.
6. The reason I’m calling is checking an appointment with sales manager and having his name.
7. A caller may leave a message if a particular person is out.
8. Intonation on the telephone must be friendly and polite.

Задание №2

1. Marketing orientation – маркетинговая ориентация
2. Customer oriented – ориентированный на покупателя
3. Brand manager – бренд-менеджер
4. Product range – товарный ряд
5. Promoting the product – продвижение товара
6. Sales outlet – торговая точка
7. Sales department – отдел продаж
8. Advertising – рекламирование
9. Marketing mix – маркетинг-микс (основные элементы маркетинга)

• Product manager — менеджер товара
• Customer needs – потребности покупателя

12. Research and development – исследования и разработки

Задание №3

1. Could you put me through to Mr. Black, please?
2. Appoint me more convenient time
3. Postpone the meeting on 12 p.m.
4. Ask him to ring me up once again
5. I’m afraid something happened
6. Leave a message on the answering machine
7. His line is always busy

Задание №4

1. Компания «Харли-Дэвидсон» производит известные мотоциклы с 1903 года.
2. На следующей неделе наша компания будет проводить маркетинговое исследование для изучения потребностей покупателей.
3. Целевой рынок состоит в основном из профессионалов старше 30 лет.
4. В настоящее время компания Ericsson, которая является мировым лидером по производству мобильных телефонов, разрабатывает аксессуары, которые помогут вам извлечь максимум из вашего мобильного телефона.
5. Эта компания поставляет современные технологии и качественные системы потребителям более чем в 130 странах.
6. Наша компания потеряла свою репутацию, когда два главных клиента перешли к нашим конкурентам.
7. Известный производитель продукции высокого класса выпускает парфюмерию юнисекс в экологичной упаковке.
8. Известные архитекторы разрабатывают дизайнерские навесы над автобусными остановками и киоски с фоновой подсветкой.
9. Это нововведение привлечет новый класс рекламодателей.

Задание №5

1. Complain
2. Were given
3. Supposed
4. Motivate
5. Consider
6. Is spent
7. Was conducted
8. Discovered (был глагол conduct, но он не подходит по смыслу)
9. Is

• Accounts

11. Are involved
12. Feel
13. Have won
14. Are
15. Are influenced

Задание №6

1. Today there are too few trade barriers in Europe, so free trade, open borders and decrease government regulation of trade became common.
2. Nevertheless, many countries carry out protectionism policy to protect and develop strategically important and newly established industry branches.
3. So they enforce import quotas, increase import duties and apply other restrictions, that create obstacles to import products, that have some advantages preventing them from the conquest most of the market.
4. But there is a general trend to trade liberalization and development of single market in Europe.
5. Some countries establish trade alliances.

Задание №7

1. The foiled bar of chocolate has been thoroughly tested in the focus-group and special attention was paid to its packing.
2. We hope that our experience will help our clients and partners to evaluate the efficiency of our new product.
3. I’m going to be talking this morning about a new bar of chocolate of high quality, which we are planning to put on the market in two months’ time.
4. I have divided my presentation into three parts. I’ll begin with explanation of reasons caused us to put our products on market, then I turn to a description of the product itself, and finally, I am going to plan in a general way our future plans for the product. I’ll be glad to answer any questions at the end of my talk.
5. The difference in price between high quality brand cigarettes and budget rivals in America had become huge during the 1980s: a packet of Marlboro or Camel might cost 80 per cent more than a budget variety.
6. We organized a focus-group for each segment; team members spend waking hours with people from each segment, watch them at home and accompany them on shopping trips to see their buying habits.

Задание №8

1. The specialists, who have portable computers, can connect external network resources easily.
2. Companies need information protection, so private information that is in portable computers must be encoded.
3. The modern approach to business brings a big profit, because it is focused on productivity increase.
4. The malfunctioning equipment is rapidly determined and replaced.
5. Incompetence in legal and taxation issues can damage the firm reputation greatly.
6. So far information technology is a great secret in many countries.
7. You must know your password to boat up the system before you can use the computer.
8. The annual Oscar Awards in American film industry determine the winners among the best suggested candidates.

Тест №8

Задание №1

1. Computer processing costs
2. Container traffic realization, containerization
3. Economy stipulated by the development of production scale
4. To use information
5. To decrease costs, to cut charges
6. To become complicated due to lack of mutual understanding
7. To be really homogeneous
8. Homogeneousness, taste homogenization
9. Cakewalk или to do smth. easily (by pressing the button)

Задание №2

1. The more famous the brand is, the more people that make counterfeits, want misappropriate it.
2. One of the leading designers Calvin Clein expended his business beyond of the Northern American markets.
3. Fake products are more often football shirts, jeans and baseball peaked caps.
4. Counterfeit products reduce company sales and damage brand image identifying it with bad quality products.
5. Very many people buy cheap football shirts with typical logotypes of famous brands, not knowing that it is an imitation.
6. Mode piracy is connected with illegal imitation of famous brands.
7. If you want to protect you brand from illegal imitation (piracy), don’t be indifferent towards this problem.
8. The company began to apply rigorous measures and created a group of staff and out-of-staff specialists to detect copyright violations.
9. It is time to begin global attack on counterfeiters.
10. It is necessary to invest into advertising in order to create a fashionable clothes company.
11. Fashion victims are not only the customers of fashionable clothes, but also the companies which suffered from illegal copying and imitation of their products.

Задание №3

1. Will have implemented
2. Had refurbished and re-equipped
3. Had written, had threatened
4. Has conducted, has built
5. Has tried
6. Had run
7. Has appeared
8. Had undertaken

Задание №4

1. The market research is conducted this week.
2. Our company was established last year.
3. New range of goods has been launched on the market recently.
4. When he came, the question was still being discussing.
5. A lot of money was spent on television advertising.
6. By the end of the year new and luxurious car model will have been produced.
7. A lot of booklets are being sent to our potential clients per post this week.
8. When she came to the meeting, some creative ideas have already been suggested.
9. His presentation is heard with great attention.
10. By the end of the month the target audience will have been determined.

Задание №5

1. Salaries have been increased up to 1993 year crisis level in all business areas, and exceeded it 20 times in some of them.
2. But nowadays everything tends to change: the workers are given not only an opportunity to have a restricted vote in some companies’ management, but also they become their co-owners.
3. Employees have at least partial share in 8000 USA companies. They hold a great part of shares in 1000 companies too.
4. Many employers think that their employees will work harder and more effective and they will be happier, if they become co-owners of companies where they work.
5. Interview is a conversation where doubts are told, questions are asked and all the misunderstandings are eliminated.
6. Most of the interviewers do not realize how much gesticulation and mimicry of respondents influence them.
7. Be focused on what your interlocutor says during the interview. If he asks you whether you have questions, you should have ready at least one question to show that you are interested in and have prepared to the meeting.
8. Our professional life is always influenced by conflict between career interests and character integrity.

Задание №6

Dear Sirs!

Our company specializes in the wholesale trade of high quality dairy products. We are a famous company with long-term experience. We maintain contacts with many big retail dairy products shops all over the country. Our distribution network with good reputation is one of the largest in the country. We have four own wholesale shopping centres and some warehouses. We would like to become Your exclusive distribution in our region. If you are interested in our proposal we are ready to provide you information about our company from Central Bank and Board of Trade. Our possible long-term cooperation will be highly appreciated, and we are ready to share joint costs of advertising campaign. If you accepted our proposal, we could discuss commission fees, payment conditions and possible discounts. Looking forward to hearing from you.

Yours faithfully, Mr. Smith and Co

Задание №7

1. Start-up company – только что организованная компания
2. Teething problems – первоначальные трудности
3. Recall products from – отзывать товар
4. Design defect – дефект проектирования
5. Skunk works – лаборатория/ «мозговой центр»
6. Entrepreneur — предприниматель
7. Product launch – выпуск/выведение товара на рынок
8. Venture capital – венчурный капитал
9. Lead-time – время на освоение новой продукции

• Manufacture smth on an industrial scale – производить что-либо на промышленном уровне

11. Corporate venturing – связанное с риском участие крупной компании в организации деятельности другой компании

• Entrepreneurship – новаторство

Задание №8

1. Director – руководитель, член правления компании, директор
2. General manager – генеральный директор
3. Marketing manager – начальник отдела маркетинга
4. Office manager – управляющий офисом, администратор
5. Supervisor – контролер, инспектор
6. Data processing department — отдел, занимающийся обработкой данных
7. Sales staff – персонал, занимающийся продажей, продавцы
8. Sales manager – менеджер по продажам
9. Be away on a business trip – уезжать в командировку

• Get smb’s approval for decisions – получить чью-либо санкцию на принятие решения

11. Discount for customers – скидка для потребителей
12. Interfering in – вмешиваться в