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IEC is a company in the USA. The company produces electrical equipment: electric appliance, small and large electic motors, lightning products and home entertainemnt. It is located in the USA. It is a large company and its sales were about 18 billion dollars last year.

IEC expanded its activity into sub-Saharan Africa. The large oil rich economy of Nigeria was a good candidate. Jaburata Ltd was selected, because its manager Babs Alotudo had worked for Westinghouse Electric.

First it was difficult to deal with Governments bureaucrats in the Nigerian Enterprises Promotions Board. Then, many issues were settled. After that, Bill Odgen was frustrated with the tax situation and the import license. It should be noted that there is no guarantee that IEC would be able to remit its profits to the parent company.  In addition, a negotiating strategy was needed in order to deal with people, because there had different cultures, traditions and rules. And the rules were ambigious. It is not easy to deal with people who are from different cultures.

In order to deal with this situation, people should talk to each other, watch movies about different cultures, travel together, spend free time together and more communicate, share knowledge. Employers should employ diversity training and work towards accomodating cultural differences.