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Fake news is false or misleading information presented as real news. Disinformation is not a new phenomenon. The term “fake news” dates back to the 19th century, but the internet and social media have changed the way fake news is created and distributed.

To recognize fake news, you need to check the web address of the page. Fake news websites sometimes contain spelling errors or use rare domain extensions. In addition, it is important to find information about the author in order to understand whether he is trustworthy. It is important to check other sources. Professional world news outlets are editorially required to verify facts and have extensive resources to do so, so if they also report this fact, that’s a good sign. An important factor is the preservation of critical thinking.

Many fake news stories are designed to provoke strong emotional responses, such as fear or anger.

Fake news is propagated by those who believe it: they post, retweet and spread false information in every possible way. If you are unsure about the authenticity of an article, stop and think before sharing. To stay safe online, we need to use an antivirus solution.

2. The importance of national culture in advertising.

In today’s rapidly changing world, where the development of IT, telecommunications technologies and transport systems blurs the boundaries between countries and regions, global changes are taking place not only in social, but also in cultural paradigms.

In the age of rapidly developing high technologies and new media, advertising has ceased to be just a service to increase sales.

As a mass social phenomenon, advertising activity carries a huge cultural potential that can, under certain conditions, positively influence both a particular person and society as a whole, and also acts as a cultural tool that strengthens traditional values ​​and cultural models or can be used to change cultural values.

Advertising, in turn, tends to promote material values ​​and focus on the primary needs of a person. But by tying a product to a certain value and correlating it with it, advertising acquires great sociocultural significance. Under these conditions, the artistic and aesthetic component of advertising is its integral part, and sometimes even becomes the leading one.

A special place for advertising messages is occupied by an appeal to irrational, to the emotions and feelings of a person. Thus, advertising can refer to the plots of the story. It is fashionable to substantiate the appeal to the historical memory of the people for many reasons. First of all, many historical facts are known to the majority of the population of a particular country, and therefore, it is enough just to roughly indicate the main points and the consciousness of the consumer will be able to activate a whole set of created socio-cultural associations and emotions that may have a nostalgic character.

3. Modern advertising channels.
4. Goals of advertising campaigns.
5. Tips on writing an event press release.