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E-mail is the most effective and the most used marketing tool for communication and promotion. One you need to know the basic rules of the etiquette to communicate with customers and partners successfully.

Due to the fact that now communication takes place on social networks, many etiquette rules are leveled.

First of all, a subject line of an e-mail is very important. A partner sees it and he decides to open the letter or not. Therefore, the subject line should be clear so that the partner understands what your letter is about.

One needs to send letters to customers or partners only from a work e-mail. But if it so happened that you need to answer from a personal e-mail, then name it correctly. The partner should understand who the letter came from, so it can be a first name and a surname.

We shouldn’t use addresses that are not suitable for business correspondence. It is important to know, that every person is a person. Naturally, it is pleasant when somebody contacts other people by name.

When you have been working with your colleague for several years, an informal communication style prevails between you. When communicating with a new potential client, the tone should be changed to formal and respectful. This transformation of communication styles is also very important when writing e-mail letters. Moreover, we should contact other people only “You”, be polite and observe the official business style of communication.

If there are grammatical errors in the email, you seem to directly tell to the partner that you are uneducated, inattentive and overworked.

We need to consider cultural differences, especially in letters when we do not see a person we are talking to. We should adapt e-mails according to the cultural differences of a partner.

At the end it must be said, that if we are excited or angry, we shouldn’t respond to e-mails immediately. We should write a letter, but we shouldn’t send it. It is necessary to take a walk: walk around, take a breath, go back to the workplace and look at the letter again.

What the cultural manners in Russia are.

Since ancient times, people have been forced to have certain rules of behavior in order to make their life easier. It was impossible to survive without such rules, even in primitive society. Modern society cannot be imagined without etiquette.

Etiquette is a kind of law about good manners and rules we have at home, at work, transport and other places adopted in this society.

The inner world of a person is in his behavior and communication with other people. The rich and beautiful inner world corresponds to a high culture of behavior and communication. This is what etiquette shows.

When we are in Russia, we should make sure that we respect social etiquette in the following situations:

When meeting, people usually say: “Hello!” Or “Hello!”, When saying goodbye: “Bye!” Or “Goodbye!”.

We should use polite words when talking to strangers or older people. During a conversation, we should lower out voice, speak clearly and not swallow words. This is a good way to remove negative emotions and express only positive ones. Loud laughter is often a bad sign.

It is impolite to look at people we do not know. Having caused inconvenience to other people, it is necessary to apologize and, if possible, help them.

In Russia, it is accepted that usually a man lets a woman go forward, with the exception of going down the stairs. In public transport, it is necessary to give way to older people, parents, with young children and people with disabilities. If we give way to public transport, it is not customary to refuse, but be sure to thank.

In all public places you mustn’t litter.

When we visit people at home, we should make sure we arrive on time.

There are many rules of etiquette and they are all available in a special book. In conclusion, I would like to say that etiquette is a necessary thing for those in society.