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My favorite advertisement is the Coca-Cola advertisement. I like the words that are spoken in this advertisement «The holiday is coming to us».

The most ingenious thing that Coca-Cola has done with this advertising campaign is the construction of the brand’s associative space. The brand touched upon traditions, customs, believes.

As soon as the atmosphere of the new year begins to blow in the air, red trucks with bulbs appear on the TV, which drive along a snow-covered forest road. My head is spinning: «The holiday comes to us, the holiday comes to us.» I just want to finish singing to the end.

Thanks to these words, you want to buy Cola when you come to the store.

To tune in to one of the most important holidays of mankind and create an association with your brand is a truly unique and amazing experience.