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Business etiquette in Great Britain is largely determined by the principles and values ​​of the business culture of this country and has its own characteristics.

It is known, that the British are very polite and courteous. This largely determines the style of their communication. The British practice giving evasive answers to direct questions; dialogues are often ambiguous. To understand exactly what they want to tell you, you need to carefully monitor your voice intonation and facial expressions.

However, in difficult situation, the British show restraint and self-control. But the British also prefer to approach all life situations with humor and business is no exception. The features of business etiquette in Britain include the following features. In communication, you need to adhere to a certain distance, since the British are very sensitive to personal space.

Morever, politeness will be the observance of the handshake at the first meeting. In conversation, direct eye contact is encouraged. However, you shouldn’t do this for too long. Business communication with the British does not involve personal matters.

Keep in mind that courteous English people often give instructions in the form of polite requests. Also, you should not forget the important little things. Entering the premises, you must skip the senior in position. At a business meeting, it is unacceptable to keep your hands folded. The British take this as a sign of boredom and disinterest in the business. Also, the British in every possible way avoid the number 13. Going to visit a British partner, it is better to be a little late than to come in advance. Since it is considered indecent to arrive earlier than the appointed time. Sometimes in the invitation to a meeting, references to what clothes should be used may be used. Like many European peoples, the British are actively fighting for animal rights, so you should not come in clothes made of natural furs and leather.

The British are very erudite and professional, they have a high culture. Their interests often include literature, sports and art. In the business environment, the British are among the most qualified businessmen in the world.

To sum up, social customs are an important part of culture as they run throughout history. The English have an expression for following these unwritten rules: «When you are in Rome, do as the Romans do.»