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“Tatneft” is one of the largest industrial enterprises in Tatarstan and the main oil company of the republic. Its history dates back to 1950, when a decree of the Council of Ministers of the USSR “On measures to accelerate the development of oil production in the Tatar Autonomous Soviet Socialist Republic” was issued, organizing the foundation of the “Tatneft association”.

The first industrial oil reserves in Tatarstan were discovered in 1943. Since then, over 2.6 billion tons of oil has been produced in the republic. Currently, “Tatneft” is a holding company, which includes 12 oil and gas production companies, 16 service companies for drilling, well workover, production service, the Nizhnekamsk Oil Refinery, as well as a department for the sale of oil and oil products.

Moreover “Tatneft” is a founder or shareholder in more than 120 enterprises. The company performs a full range of activities: from exploration and drilling to production, refining and sale of oil and oil products.

In terms of extraction volumes the company ranks fourth in Russia. “Tatneft” mainly develops deposits located on the territory of Tatarstan, of which more than a hundred are discovered in the republic. 54 fields are under development. The most famous of them is Romashkinskoye.

According to the “Miller & Lents” consulting firm, as of January 1, 1999, Tatneft’s recoverable reserves amounted to 892.3 million tons of oil and 15.3 billion cubic meters associated gas [2].

Nowadays the analyzed company is engaged in activities not only in Russia, but also actively establishes business contacts with foreign partners in Europe and the Middle East, as well as in the USA.

Now it is not just an oil company, but a whole complex that not only extracts, but also is actively engaged in scientific work.

Today “Tatneft” continues to confidently maintain its leading position among competing enterprises.

Drawing attention to the development of the industry in which the company acts, we can say that prices and demand in the global commodity markets are the most important factor. Despite a slight slowdown in the global economy, oil consumption in 2018 as a whole and in individual regions maintained high growth rates, breaking 100 million barrels per day in the second half of the year. Asian countries became leaders in terms of consumption growth — demand in the region grew by about 2 million barrels per day, which was facilitated by the continued high growth rates of the economies of China and India.

The United States made a significant contribution to the growth of world oil demand, which increased consumption by 1.3 million barrels per day, the countries of the Eurozone increased oil consumption by 0.08 million barrels per day. [1]

The trends described above gives us an opportunity to suggest that despite a slight reduction in the dynamics of the industry in which the enterprise acts, especially under the influence of the current economic situation, there is a relatively steady demand, and therefore the industry will develop at a relatively fast pace.

While analyzing the main competitors of the company, it can be noted that among them the leading place in the Russian Federation is occupied by PJSC “Rosneft”, PJSC “Lukoil”, PJSC “Surgutneftegas”, PJSC “Gazprom Neft”, PJSC “RussNeft”, PJSC “Novatek”.

The main competitors of PJSC “TATNEFT” in world commodity markets can be named: Analyzing competitors existing in world markets, it can be noted that the largest of them are: SAUDI ARAMCO (Saudi Arabia), EXXONMOBIL (USA), BRITISH PETROLEUM (Great Britain) ROYAL DUTCH SHELL (Great Britain – Holland), CHEVRON (USA), TOTAL SA (France), SINOPEC (China), PETROCHINA (China).

The key competitive advantage of the company is the high volume of proven oil product reserves. In the presence of significant barriers in the market, proven reserves become one of the most important factors in the further development of oil companies, both in Russia and in the world.

It should be noted that during 2017-2019, the company under study significantly increased its market share in the Russian Federation from 4.5% to 6.5%, which is justified by an increase in production, as well as the company’s effective pricing policy. In oil refining, PJSC TATNEFT has some of the best indicators in the industry — refining depth, light yield, and there is no production of heating oil.

According to the results of 2019, Tatneft’s share in the volume of crude oil export from the Russian Federation decreased by 1.2% to 4.8%, while shipments for refining increased. In order to increase the efficiency of foreign economic activity, the company has developed and is implementing a comprehensive development strategy that allows increasing the market share both within the country and abroad.